UNFOLD is a hypothetical conference exploring ethical
responsibility and technology. The event delves into
the topic of diversity in the design landscape and
creating a conversation about the designer's ethical
role. I worked in collaboration with other graduate-level
students to develop a cohesive branding system for the
Developing the Brand
We began by developing an identity system for our conference.
We brainstormed names and decided on the term unfold. We thought
it was an unexpected term that represented the idea of
open-mindedness and diversity. We almost immediately decided
on Singapore as our point of location, making the National
Design Centre as our venue. We carefully selected Singapore
because of its approach for a multiracial, multireligious society.
Upon settling on a name and location for our conference, we also
began crafting our own folded letterforms to complement with the
theme of UNFOLD.
To promote the conference we designed a website to house information
about the conference including speakers, schedule, venue and other
logistics. Since our focus revolved around diversity, we incorporated
multiple languages in our conference. We designed a version in English
and one in Mandarin.
Along with the website, we designed an app that could be used
during the conference. The app included the schedule, floor maps of
the venue, speaker’s information, and a location for users to access
their code and redeem their meals throughout the day.
Promoting the Conference
To further promote the conference UNFOLD, we created a social media presence on Twitter,
Facebook, Instagram along with an email campaign.
We imagined our venue to be reflective of our identity. Our goal was to
make the attendee feel welcomed, joyful, and hopeful about a diverse future
in the design world. We incorporated our customized letters and numbers
into our venue space to make it festive. Afterall, our conference is a
celebration of diversity.
After the conference concluded, the website changed appearance to recap the highlights of the conference.